compelling design & brand solutions for creative entrepreneurs


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Introduce the benefit your customer will see as a result from hiring you!

the whole kit and caboodle

Your complete solution to crafting the brand of your dreams!

Whether you’re only just starting out or you’re ready to take your business to the next level, the whole kit and caboodle covers all bases with everything you need to create a strong presence and consistent branding across all channels.


  • A complete brand strategy including your very own brand guidebook outlining your brand story, mission and visual style.
  • A beautiful visual brand identity communicating your brand’s spirit and style to help hook in your ideal client!
  • A set of key brand tools to ensure your new identity is represented consistently across all platforms. These include a suite of logo files, business cards, an email signature template, Facebook and Instagram graphics and a brand-spanking new website! *You can also add on any other design assets that your business needs.
  • Training and documents so you can feel confident and empowered in managing your new brand identity moving forward – including continued access to your very own client portal.
The perfect fit

This package is perfect for you if:

  • You’ve been looking at your brand elements with that feeling in your stomach that your branding’s just not right. It’s not in-line with the style you want to be communicating to your tribe, and it doesn’t position you as an expert in your field. If you’re being honest, it feels inconsistent, uncomfortable and a little bit all over the place.
  • You’ve downloaded numerous template designs and have tried the DIY thing but have realised that this whole chopping and changing your brand identity with cheap design solutions just isn’t working! Now it’s time to take the next step and properly invest in your business. 
  • Things feel muddled, messy and disconnected. You’re ready for your brand to feel professional, sophisticated and consistent.  
  • You understand that this whole designing thing might not be your forte and you’re looking for the perfect design partner. Ditch the generic templates and cheap, unreliable Fiverr designers – you’re ready to work with a professional who truly understands you and your business and can bring your dream brand to life!

Thank you for your amazing work and attention to detail. You’ve absolutely nailed it and I couldn’t love my rebrand any more!

Our process

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Step Three

clarity & discovery

First we’ll take the time to really delve into your mission, target audience and overall vision for your brand. This part is SO important! There’s no point in having a beautiful design if you’re targeting the wrong customers or not properly communicating what your brand is all about. 

I know how difficult it can be to get your vision out of your head and onto paper, so I’ve developed a questionnaire that answers all the tough questions! Not only does this translate into a super clear brief for your brand’s visual identity, it also helps provide you with some clarity behind your business and covers areas that you may not have considered or delved into before.

Next, I will get you to compile a Pinterest board to represent the look and feel of your brand. Pinterest is such a good way to visualise the style for your business, and will ensure that we are both on the same page for your brand’s visual identity. 

pinterest board


During our discovery call, we’ll break down the answers to your questionnaire to ensure we’re both on the same page. If there were any questions that you struggled with, this is where I’m here to help!

By the end of our call we will have a super clear idea of your vision and brand message.

Step Three

the design phase

This is where the fun part begins! Are you ready for your visual identity to finally reflect your brand story and who you are? It’s time for your logo and design style to emulate your level of professionalism and expertise. 

I know it can be overwhelming with so many different design styles out there, and it can be difficult to narrow these down into a clear and cohesive style for your business. But don’t worry, I’m here to help sift through the clutter and craft a compelling and professional visual brand style that truly reflects you and your business, and will have your clients swooning at the first glance!

Together, we’ll build a beautiful and consistent brand that represents you and your story so you can land that dream client every time.

So what’s included?


We’ll start with a moodboard outlining the look and feel of your brand. This will then guide the visual style for everything else – from your logo and colour palette, to your website and any other collateral.

logo design

Your professional new logo design provided in every colour-way and format that you could possibly need – as well as any logo variations.

colour palette

A suite of brand colours to encompass your new look and feel, so you can maintain consistency across all your brand tools and collateral.

typographic styles

A selection of font styles in-line with your logo and brand style.


Brand graphics
graphic elements

Any additional graphic elements (such as textures, icons etc.) custom designed and selected for your brand.

Step Three

your brand tools

It’s time to bring your brand to life. Imagine your brand assets going from mismatched and generic to professional and empowering! We’ll translate your visual identity into a whole suite of brand tools to create consistency and style across all your platforms. 

Does your brand need additional assets to what’s included in the whole kit and caboodle? No dramas! I want you to have all the tools you need to feel confident and empowered in your new brand. We can add on any extra collateral that you might need (for an additional cost). 

business cards
email signature
instagram graphics
facebook graphics
Step Four

training & hand-over

So now you’ve got a brand-spanking new, professional and consistent brand identity, as well as all of the brand tools that you need to roll it out and start kicking butt in your biz. What happens now? 


Your brand guidelines document outlines the bones of your brand, so that it can be represented consistently across all of your platforms! Whether it is you, other members of your team, another graphic designer, social media manager, printer etc, your brand guidelines will ensure that your brand elements and visual style will remain cohesive no matter who is working on it.

Within this document, you will find all of the colours, fonts and graphic elements that make up your brand, along with your logo, photography style and more (and how these should be used).


I want to make sure you feel empowered and confident with your new branding and tools! 

We’ll sit down with a celebratory coffee (or wine!) and run through all of your files to make sure you understand how to use everything. During this session, I will take you through your website basics, help you set up your email signature and answer any other questions you might have.  


Let's do this!

Are you ready to take the next step and invest in a professional and cohesive brand for your biz?
Say goodbye to brand shame and start feeling confident and empowered in your business!


i've submitted my inquiry - what now?

Woohoo, you go girl! I will look over your expression of interest and be in touch to make sure that we are the right fit for each other. From there, I will send through your proposal along with an invoice and contract and we will be ready to rock and roll! 

how much does the whole kit and caboodle cost?

The total package investment is $4,500 AUD

do you offer a payment plan?

Payment plans are available upon request. 

I require a 50% deposit upon booking your project to secure your spot in my calendar and so we can begin working together. The remaining amount can be split however you’d like, but the full payment will need to be finalised before the completion of your project and any handover of files.

I want to work with you but this package isn't quite right for me.

No problems! Whether you are in a different stage in your business or are looking for something else, please don’t hesitate to reach out. We might be able to arrange a custom quote or alternative options to bring your brand to life.

Please keep in mind that while I am happy to be flexible and tailor the package around your needs, I do not offer branding without the strategy and meaning behind it. This means that I will not do “just a logo”.